Our story
The art of tanning workmanship in Pescia (a small town in the heart of Tuscany) dates back to the middle ages. In the second half of the XIV century, a Tanners Guild already existed and, in 1427, five shoemakers, five furriers, a saddler and two craftsmen were working as part of the Guild.
The “Conceria di Cuoiami Guidi e Rosellini” tannery was founded in 1896 when Guido Guidi, Giovanni Rosellini and Gino Ulivi partnered, with a joint stock of 75,000 Italian lire, to establish a company in Pescia, Via del Giocatoio 8.
Giovanni Rosellini died on the 23rd of August, 1923. His share of the company was taken by the other partners who renamed the company as “Successori di Guidi e Rosellini”. In 1934 the tannery was enlarged with the purchase of an adjoining building owned by Gino Ulivi for 95,000 Italian lire.
Over the years, the tannery has continued its activity and is still managed by the Guidi family.
Our philosophy
Guidi Rosellini, in its temporal metamorphosis, changes together with its owner, evolving with the individual, who constantly redefines himself as a human being in the highest sense.
The return to a local dimension envelops Guidi Rosellini and makes us go back to that 1896, to those moments, to those values.
Our philosophy
1896, rural Tuscany.
A shoe? A bag? An object?
1956. Günther Anders theorizes “Promethean shame”, linking it to a perceived lack of synchronism between man and his mechanical products. Ever newer and more efficient, the products surpass him, making him feel “outdated”.
Besides being perfect, machines are repetitive, standardized, and can be reproduced in identical copies.
Guidi Rosellini, in its temporal metamorphosis, changes together with its owner, evolving with the individual, who constantly redefines himself as a human being in the highest sense.
The return to a local dimension envelops Guidi Rosellini and makes us go back to that 1896, to those moments, to those values.
Our shoes
Guidi Rosellini objects are the result of a craftsmanship, handmade in Tuscany.
The precious leather used can present veins, scratches, imperfections or grain differences. These characteristics should not be considered as defects but the result of a vegetable tanning without varnishing which, instead of covering the leather, is aimed at exalting its natural flower.
